Leadership by Building Your Own Personal Brand.

Dermatologists have unique abilities and many opportunities for leadership. Professional and personal success requires the persuasion of others to recognize your value. Branding is the intentional method to define your own value proposition and persuade others to understand your expertise, abilities, and wisdom. Learning the method of branding requires understanding the modern tools and marketing methods that are currently available for physicians interested in leadership and raising their profile as an expert.

Abstract from PubMed